Post to Facebook? Twitter? TikTok? YouTube? LinkedIn? Or post to all platforms? How do you know what to do?
Social Media management can seem like a paradox - it's free (for the most part) and available to everyone, and you can manage it all easily from your smartphone. But, its intricate settings, connections, and changing formats can cause some people to give it up altogether. The solution? Start simple and focus on your target audience!
If the demographic of your target audience (i.e., clients, followers, etc.) is primarily on #Facebook or you're trying to increase your follower count, then forgo creating or managing a #Twitter account.
If your content is primarily visual in nature (i.e., photos or videos), give Instagram, TikTok, or YouTube a try (and remember to use your #hashtags!).
If your content is geared towards professionals, publications, and e-learning, shift your focus to LinkedIn.
Since Facebook owns Instagram, it's now easier than ever to sync your posts to both platforms!
To sync from Facebook, click here.
To sync from Instagram, click here.
Regardless of which social media platform(s) you choose, it's always best to start with one and expand from there. And, you can use tools like Zapier, IFTTT, and Hootsuite to help you coordinate multi-posting thereafter.
Stuck on figuring out your social media solution? Click here to contact Fronza Media today.