Custom Page URLs: Each page has a unique URL based on content (e.g., mysite.com/pricing) versus a random jumble of numbers and letters that are difficult to remember.

Meta Titles and Descriptions: Tells search engines and users details about each page of your website, and summarizes what users can expect and why they should click on your page.

Alt-text: Describes the images on your site.

Mobile-Optimized: Your site will be crawled (understood) by search engines when users visit from a mobile device.

Google Analytics: A unique code for your website to generate and view data about your website like page-specific traffic and user demographics.

HTTPS Encryption: SSL (Secure Sockets Layer) establishes an encrypted link between a web server and a browser. 

Social Media Integration: Built-in functionality for users to share your content on social media.

301 Redirects: Site visitors will be directed to your new page even if they use an old URL (previous website address).